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Christian Hofer

SALES & MARKETING FOR HOTEL & TRAVEL INDUSTRIES


Over 30 year experience with Travel industry in Europe, Africa, Middle East, Greater China and South East Asia

Leading specialist for emerging and
fast growing markets


  • Matrix organizational deployment including evaluation and investment - benefits analysis
  • Extensive market data and analysis, travel trends by source market and destinations
  • Establishment of sales and marketing plans by country
  • Set up of sales structures by country
  • Market penetration by country and segment
  • Detailed customer data with production figures per destination and segment


General activities

  • Education and training of sales staff starting to sell in established and emerging markets
  • Attendance / representation at international travel trade fairs - segment specific for outbound travel to luxury hotels
  • Organization of "tailor made" road shows and face to face calls in Europe, Africa, Middle East, Greater China and South East Asia



Expert by market


  • Europe
    • 15 year experience in working with travel industry key accounts in Russia, Ukraine, Central & Eastern Europe, South East Europe, Azerbaijan and Kazakhstan
  • Africa
    • 5 year experience in working with travel industry key accounts in South Africa and Nigeria
  • Greater China and South East Asia
    • 15 year experience in working with travel industry in China, Korea, Taiwan and Thailand


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